Swisse and BOD will soon be in 2000 Australian stores with their hemp and CBD products.
In their first product collaboration together, Australian medical cannabis, CBD and hemp brand, Bod Australia Ltd (ASX: BDA), and Australian vitamin, supplements and skincare brand Swisse Wellness Pty Ltd, have launched nine hemp- based products for the Australian market.
Initially, the hemp-based products will be stocked in approximately 2,000 locations of leading retailers, including Chemist Warehouse, Coles, and Priceline Pharmacy.
This is the launch of the Swisse hemp range into Australia, following an exclusive global partnership
91.4m with Bod secured in July 2019 with Swisse's parent company, Health and Happiness Group Ltd
H&H Group ("H&H") (HKSE: 1112). The range includes various skincare products, as well as soft gel caps containing hemp seed oil. Interest from large retail groups has been very encouraging.
Swisse Managing Director Nick Mann said: "Swisse's Hemp product roll out is a strategic move for the brand as we focus on offering innovative wellness solutions that respond to consumer shifts and growing demand. For Swisse, as we reflect on our first 50 years and embark on the next chapter for our brand, hemp is very exciting – it is not just a great business opportunity but speaks to our brand pillars, and importantly aligns with our sustainability strategy and commitments. We are preparing our business for the legalisation of CBD in Australia, so we can take advantage of themarket with product innovation in partnership with Bod."
Launching nine products with such a recognised and trusted brand in Swisse is game changing for Bod. We anticipate considerable consumer uptake once stock is available for purchase. We look forward to providing regular updates to shareholders as salesbuild.Jo Patterson CEO of BOD Australia
A Swisse branded sales and marketing campaign, along with in store promotions are supporting the launch to market.
Bod and H&H will continue to collaborate on new hemp-based products and progress entry into international markets to greatly broaden the sales footprint.
To learn more about BOD Australia, visit the company HQ here.
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