Six Ways to Build a Semantic Core for Your Dispensary Site

A properly built semantic core will help you quickly get to the top of search engine results and increase the visibility of your cannabis site. Semantics is collected using various services (in particular Key Collector, Google Keyword Planner, Serpstat, and similar tools), but you can't do it without manual work.

In this article, we will try to describe the process of collecting semantics, as well as highlight the most important stages and points that require attention. At the same time, it is essential to understand that this process is quite time-consuming and requires some knowledge and experience. If you are in need of dispensary SEO, it might be reasonable to address an – a team of experienced specialists in the niche of dispensary SEO.

Semantic Core for Your Dispensary Site

The Main Stages of Working with Semantics

At the first stage, you should develop a strategy and communicate with the client, after which:

  • analyze the niche and decide what information the site should broadcast to the audience;
  • form the structure of the resource and define a preliminary list of pages;
  • collect key queries;
  • draw up guidelines for a copywriter based on semantics.

Below we describe in detail the process of collecting semantics and consider each step that you have to take. With this knowledge, you can quickly find convenient tools and effectively promote your site.

A Guide to Building a Semantic Core

When working with the site, we are interested not only in high-frequency but also in low-frequency requests. Which of them belong to the former and which to the latter ones, directly depends on the topic of the site. For example, for cannabis, an indicator of 500 requests may be high.

There will be no problems with simple topics since synonyms will come to our aid there. If there is little information about a certain niche, or it is specific and complex, then it is possible to miss important points due to which the site will not receive targeted traffic.

Please, note: before collecting semantics, be sure to make a list of stop words that will cut off all junk phrases and make your work easier in the future. Such lists may include:

  • information consoles;
  • cities;
  • phrases that talk about the free or cheap goods/services;
  • ratings ("best", "most", etc.);
  • certain brands, etc.

Step 1. Analyze markers

Keywords that accurately characterize the topic of a particular niche are called markers. As a rule, marker queries are used when creating categories and sections on the site (respectively, one marker for one page).

In practice, they are used to extend the semantic core. You can study the resources of competitors, and, taking into account this information, draw up a structure for your site. To do this, you need to do the following:

  • Analyze search results for commercial markers for your topic.
  • Gather a list of competitors' sites (for example, using Serpstat) and carefully review each of them.
  • Sketch the initial structure for your site.
  • Transfer to the Mind map and analyze the categories on competitors' sites.
  • Pay attention to the sorting method, tags, and other important information that you might find useful.

As a result, you will have a complete site structure with all the necessary categories, product variations, brands, etc. Check the assortment that is presented on your site and make sure you are not missing anything.

Step 2. Expanding semantics

When the structure is ready, start building up queries for each element. Tools like Wordstat, LSI Graph, and Serpstat come in handy for this. If the business is local, do not forget to set the appropriate mark in the settings.

Semantic Core for Your Dispensary Site

Step 3. Parsing of hints

SEO professionals use search suggestions extensively – and this is a really important thing that should not be neglected. The system instantly offers them to the user when entering a query into the search bar. At the third stage, we have to work with them specifically.

Thanks to parsing, you will collect the complete semantics. In addition, there is usually much less competition for search suggestions and similar results. Thus, you will work through all the available queries and complete the semantics.

Step 4. Cleaning and clustering

After you collect all the queries and get a general list of keywords, sort it and move on to the next step – cleaning and grouping phrases (clustering) for paging. Review all key phrases, group, and remove unnecessary ones. Do not try to evaluate them solely in terms of frequency and concurrency, as in the future some of them may be useful, for example, for informational sections.

Step 5. Creating the final structure

In order to adjust and logically build information on the site, it is necessary to work out its structure. Only in this way can you create an interface that will be understandable to visitors and meet their needs. We recommend that you always focus on the user since this approach significantly increases the chances that they will stay on the site and find the goods, services, or information they are interested in.

Necessary Services

We've already mentioned several services that will help you to build a semantic core. Some of them are similar, so you can choose the one that will fit your needs. At the same time, you usually need to have several services and programs in order to conduct full research and do everything correctly.

Let's check the services once again. To collect and process the semantic core, you'll need access to the Google Search Console. Next, the programs:

  • Key Collector;
  • SEO Screaming Frog;
  • MS Excel.

Paid services:

  • 10 proxies for Key Collector;
  • Wordtracker;
  • KWFinder.

These are several main tools but you can use others mentioned above or combine them in your own way.


We figured out how to increase the scope and improve the visibility of the site using a high-quality semantic core and expanding the structure. To do this, you need to collect and analyze markers, expand the semantics within each group, delete phrases that do not suit you, group them, and work out the final structure of the site.

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Mark Bernberg
Mark Bernberg

Mark Bernberg is a long-time cannabis investing enthusiast and founder of The Green Fund, Asia Pacific's preeminent media house, positioned at the forefront of the global cannabis industry.