Cannabis drink company, Cann, has caught the eye of celebrities to invest in their new cannabis-infused tonic, including a few of Australia's finest.
Australian A-Listers, Rebel Wilson and Ruby Rose are investing in a new line of cannabis-infused tonic. The L.A. based cannabis company, Cann, is attempting to establish its product into the mainstream market.
Amongst our Aussie angels, Cann has also caught the eye of Gwyneth Paltrow; Glee star, Darren Criss; and top-tier vlogger, Casey Neistat to invest in the product. Collectively, a $5 million investment has been contributed from the celebrities.
Testimonials found on the company's Instagram page show why the drink has increased in popularity. Wilson describes the cannabis-infused drink as a great "adult drink that is also healthy and with natural ingredients".
Rose's statement also praises the one-of-a-kind product. "Cann's all natural ingredients, beautiful branding and packaging, and uniqueness as a micro-dose beverage make it a winner."
The cannabis-infused tonic includes a combination of 4 milligrams of CBD and 2 milligrams of THC. Together it results in a refreshing buzz lasting a few hours.
The distribution of Cann's product circulates predominately around the U.S. Around 75% of products are sold throughout California, Nevada, and Rhode Island.
Hemp-infused drinks are available in Australia and have been legal since 2017, however do not contain any THC. Because they are completely psycho-active free, this mean that it won't be able to produce the same effect.
According to Forbes, Cann started with a very simple goal: to create an alcohol alternative social drink without the next-day hangover regret. Now, Co-founders, Jake Bullock and Luke Anderson, have since sold over 2 million units of the product since their first major distribution in 2019.
In fact, according to Anderson, by the end of 2020, the product will likely sell at least 3.5 million units.
This is not the first time that the celebrity endorsement has haloed over the cannabis industry. Whoopi Goldberg, Miley Cyrus, and Charlize Theron have all advocated for the plant. Meanwhile, Martha Stewart has launched her own line of premium CBD wellness supplements.
Furthermore, during a recent interview with THCNet, Casey Neistat states that the idea of marijuana still remaining a Schedule I substance while alcohol has been readily available since prohibition ended is "absurd".
The boom of the global cannabis drink market is sky-rocketing. The industry is projecting to be worth USD$2.8 billion by 2025.
According to its co-founders, Cann's main focus is breaking through legal distribution obstacles. Once the barricades of marijuana stigma are broken down, Cann drinks may very well be the new industry favourite.
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