The high-profile boxer, Mike Tyson, is the latest celebrity fighting for a piece of the cannabis market.
The iconic sportsman has announced plans to open a luxury resort in the near future that will be specifically aimed at cannabis users. The extravagant resort—which is currently known as Tyson Ranch—will be located on a 400-acre site in the Desert Hot Springs, California.
The resort is the latest expansion of Tyson's cannabis company, The Ranch Companies—formerly known as Tyson Holistic Holdings—which has been producing and distributing cannabis in the form of smokables, extracts and edibles since 2016.
According to "Iron Mike", the resort will serve as a "Disneyland" for cannabis users and offer a wide range of attractions to guests, such as "glamping" units, an outdoor amphitheatre and sports arena, wave pool and golfing facilities, as well as the world's longest lazy river.
"I thought about how much good I could do by helping people with cannabis. It was a no brainer."
– Mike Tyson
There are even plans to develop a university campus, where aspiring growers will be taught advanced cannabis growing techniques. And the public won't have to wait long to see it in action—with construction having begun in 2017—as the resort will be opening its doors in the near future.
While a launch date for the resort has not been officially announced yet, the growing hype surrounding the venture indicates that it's eventual opening will likely draw thousands.
Although there are no current plans to allow guests to purchase cannabis in the resort, they will be allowed to smoke cannabis—or ingest it in any form—throughout the site. The resort's launch will see Tyson join a growing group of celebrities who have lent their names to the cannabis industry, which includes such figures as Snoop Dogg, Whoopi Goldberg, Willie Nelson and Seth Rogen.
The Ranch Companies claim that Tyson Ranch will have a focus on "consistency and quality", while striving to increase mainstream accessibility to cannabis.
In addition to this, the company says that its branded cannabis products will uphold a commitment to "exotic genetics", so it can continue to deliver clean, premium-quality cannabis.
One of the ways it will achieve this is by fastidiously inspecting and testing its products for impurities at every stage of the production process, from growing to curing and packing. The Ranch Companies also have a dedication to reducing the sale of cannabis that has been affected by insects and never selling products that have been exposed to toxic pesticides.
Tyson's cannabis products are also submitted to a flushing, drying and curing process—a step not taken by most of his competitors—while being gradually harvested over a 30-day period to preserve the plant's natural flavonoids and terpenes.
While most companies favour artificial methods—which often maximise yields at the expense of quality and flavour—Tyson Ranch has stated that it will always opt for natural organic cultivation techniques instead. As part of this, the company abstains from using industrial methods to preserve trichomes, which are tiny growths on the cannabis plant that are said to boost flavour while containing beneficial compounds.