MediPharm Labs Launches New CBD50 Plus Formula

A uniquely formulated, high potency oil for medical and adult use.

MediPharm Labs Corp. (TSX: LABS), a global leader in specialized, research-driven pharmaceutical-quality cannabis extraction, distillation and derivative products, today announced a significant advancement for Canadian consumers with the introduction of MediPharm Labs CBD50 Plus Formula, a uniquely formulated, high potency oil for medical and adult-use, that expands the Company's its pharma-quality product portfolio.

We've positioned ourselves to lead the market in well-defined Cannabis 2.0 categories on our own and through our growing white-label supply business.Pat McCutcheon, Chief Executive Officer

As a matter of strategy, MediPharm Labs has dedicated itself to using its proven platform and expertise to expand its white label product portfolio and develop its own in-house Cannabis 2.0 brands – all with an unwavering commitment to offering Canadian consumers truly differentiated cannabis derivative products.

"Today's announced product launch, coupled with other recently formed partnerships, demonstrate just how far we've come in realizing our ambition to transition our focus to commercializing and distributing a robust portfolio of pharma-quality products," said Pat McCutcheon, Chief Executive Officer, MediPharm Labs.

MediPharm Labs CBD Line

Using its sophisticated, pharmaceutical-quality GMP certified platform and R&D capabilities, MediPharm Labs has launched CBD50 Plus Formula, which is designed to meet consumer and patient demand for high potency formulations. CBD50 is a 50:1 CBD:THC formulated oil, with on average twice-the-potency of other bottled CBD oils currently available in the adult-use market. Offering both purity and potency, CBD50 Plus Formula contains approximately 1000mg of Total CBD and 2mg of THC per 20ml bottle. CBD50 will be available in multiple distribution channels to address the needs of approximately 1.1 million Canadians who now use cannabis for medical purposes, according to Statistics Canada1. CBD50 joins MediPharm Labs' first in-house branded product – CBD25 Regular Formula– which was introduced at the end of March 2020 with shipments made to Medical Cannabis by Shoppers, the Ontario Cannabis Store, BC Cannabis Stores, as well as to select private retailers in Saskatchewan and Manitoba.

"With a unique understanding of consumer preferences, our growing reputation for product and distribution excellence, and our pipeline of new business opportunities, I believe the best is yet to come for our customers."

Cannabis 2.0 Update

In late December 2019, the Company commenced shipments of Cannabis 2.0 products into three of Canada's provincial jurisdictions – British Columbia, Manitoba and Saskatchewan.

Since then, MediPharm Labs has received multiple reorders and added several notable new customers:

  • On May 27, 2020, the Company signed a white label supply agreement with Argentia Gold Corporation, a Canadian vertically integrated licensed producer, to bring premium cannabis-infused products to Atlantic Canada
  • On May 25, 2020, the Company introduced a highly anticipated and innovative suite of Ace Valley Vapes under a white label agreement in several Canadian markets
  • On May 14, 2020, the Company signed a multi-faceted agreement to produce Avicanna's Rho Phyto™ medical cannabis products and Pura Earth™ topicals under license for commercial sales through Medical Cannabis by Shoppers™ and received a license to use proprietary Avicanna formulations to develop additional MediPharm Labs and white label branded products for domestic and international markets.

MediPharm Labs is able to supply and provide tailored product formulations and solutions to its Licensed Producer and CPG customers who serve the four product categories recognized under Schedule 4 of the Cannabis Act: cannabis extracts (for ingestion and inhalation), cannabis topicals, edible cannabis (beverages and food products) and cannabis oils. This broad exposure to Cannabis 2.0 categories is a key business strength.

"As the market for Cannabis 2.0 products matures, MediPharm Labs will be there giving Canadians exactly what they want, when they want it, at pharma-quality," said Mr McCutcheon. "We look forward to playing a defining role in our industry in the months ahead as we continue to develop and distribute product formats and formulations that lead the market."

To learn more about MediPharm Labs, visit the company HQ here.

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Casey Peternell
Casey Peternell

Casey is a media and content creator with a keen eye for creativity. Casey is currently in the process of obtaining a double bachelors degree in Media & Communications and Business from Swinburne University in Melbourne.

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