Actress Kristen Bell has teamed up with CBD industry leader Lord Jones to release a new skincare line which will be hitting US shelves later this year.
Kristen Bell began using Lord Jones CBD products two years ago, and fell in love with the results. Their body cream is now one of her 'Can't Live Without' items after it helped with her consistent back pain. "I was skeptical at first, but was quickly blown away by the quality, integrity, and consistency in all of the products," Bell says.
If you're not familiar with cannabidiol, or CBD – it is a compound found in cannabis which does not carry the psychoactive properties. Those are found in the tetrahydrocannabinol, or THC, compounds which are not found in active levels in CBD-infused products. Check out the differences between CBD and THC here.
Lord Jones is a luxury CBD brand founded in 2017 that makes CBD-infused skincare, bath salts, gummies and oils. Sephora took them on as their first CBD-infused line which has cemented Lord Jones' place in the industry. Although there is little regulation within the young CBD industry, Lord Jones prides itself on their high quality and consistent products. Broad-spectrum, domestically-sourced CBD oil is used in all their products, and everything is made in smaller batches. You can also look up a full lab report for any bottle online for peace of mind.
In releasing her own skincare line, Happy Dance, Bell is looking to keep the quality and integrity of Lord Jones products, but make them more accessible, with an entry-level price point. Lord Jones CEO and founder Rob Rosenheck expressed his excitement at working with Bell, saying, "We couldn't imagine a better partner than Kristen. Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream."
We aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand.Kristen Bell
Bell was equally excited to team up with Lord Jones. "When I met Lord Jones founders Rob [Rosenheck] and Cindy [Capobianco], we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand."
Although Bell is most widely known for her acting career in The Good Place, Veronica Mars, as the voice of Gossip Girl and the voice of Anna in Frozen, she is also a successful businesswoman. Her baby care line, Hello Bello, launched in early 2019. The products are available online and at Walmart. Safe to say, starting a company isn't new for her.
Hello Bello was formed with the intention to bring high-quality goods to the masses at affordable prices, and Happy Dance will be no different. A press release from Lord Jones stated that the products will be simple and easy to use, including skincare and personal care products. The accessibility of the products is key for Bell. "Self-care shouldn't be an event," she said. "Self-care should consist of everyday pick-me-ups that can be integrated into one's daily routine. Everyone deserves to feel 100 percent."
CBD products are quickly growing in popularity in the US. Thanks to the 2018 Farm Bill, hemp-derived products, including CBD items, were made legal at a federal level. Bell isn't the first celebrity to come forward showing her love for CBD products, either. Mandy Moore and Olivia Wilde use CBD oil on their feet before wearing high heels to help with the pain, and Kim Kardashian and Jennifer Aniston use CBD products to ease their anxiety.
Tinctures, oils, and topical creams are also popular in the sporting world, as post-training CBD can reduce inflammation and pain. There are a number of UFC fighters who advocate CBD use, including Nate and Nick Diaz, Liz Carmouche, and Anthony and Sergio Pettis. CBD brand Aurora has even signed up with UFC to study the benefits their products can have.
Soccer superstar Megan Rapinoe has recently signed a sponsorship deal with CBD brand Mendi, as she "wanted a healthier, more natural option for pain management, sleep aid, relaxation while flying, and general recovery."
Currently, the US Food and Drug Administration (FDA) has only approved one CBD-derived product – Epidolex. Epidolex is used in the treatment of seizures for those with epilepsy and although it is the only CBD product on the FDA's approved list, it means that the US government is taking steps to regulate the CBD industry to ensure products are safe.
Although the benefits of CBD have been made fairly clear over the years, Bell's new entry-level skincare line will be increasing accessibility to these products and reducing stigma around them. With CBD products making their mark in people's everyday lives, research into the benefits can continue.
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