The new program is for cannabis retail workers in Ontario to educate customers on the safe use of cannabis
Indiva Limited and Lift & Co. Corp. are pleased to announce the release of Indiva's CannSell branded education module. The CannSell certification program, created by Lift & Co., in exclusive partnership with MADD Canada, is currently utilized in eight Canadian jurisdictions. CannSell also serves as the provincially-mandated training program for all cannabis retail workers in Ontario.
These frontline staff members are responsible for educating consumers on the safe use of cannabis where it is sold. The Indiva education experience on the CannSell platform offers an overview of the Company, its product portfolio, and its commitment to quality, innovation and sustainability.
"We are proud to partner with Lift & Co. in educating this important community about Indiva and our products"Niel Marotta, Indiva's President and Chief Executive Officer, said.
"Many consumers do not know what to purchase prior to entering a store. Budtenders are a great first point of contact for those interested in learning more about cannabis. Their guidance makes cannabis more accessible and helps Canadians make informed decisions. We look forward to staying connected to the budtender community and working in partnership with organizations like Lift & Co. to educate the public about cannabis, cannabis products and responsible use."
"Through the CannSell platform, Lift & Co. is able to support brands like Indiva to deliver brand education directly to Canadian budtenders who are critical to consumers' cannabis education and eventual purchase decisions," Matei Olaru, CEO of Lift & Co., said.
"Whether it's through this platform, lift.co or Cohesion, Lift & Co.'s entire platform connects brands like Indiva to consumers through several key touchpoints."
Indiva's branded education module is available now through the CannSell platform.
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This could be one of the best investing opportunities of 2020
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