Famous rapper and actor and star of the cult-classic cannabis film 'Friday' Ice Cube has released his own cannabis range named 'Fryday Kush' in honor of the film.
Ice Cube is prolific within both the film and music industries, having founded N.W.A. and being the star of hit films like 'Friday', 'Boyz n the Hood' and 'Are We There Yet?' and now, the 52-year-old is about to enter a whole new industry.
Last Friday, Ice Cube announced on Instagram that he would be releasing "Fryday Kush", a weed line that will have strains boasting over 46% THC.
"I partnered with Caviar Gold, so you know Fryday Kush is the best," said the rapper, who continued to say that "Caviar Gold is the original infused & only patented cannabis brand on the market. Available in CA, AZ, NV, and OK, so go get it."
Ice Cube is the latest in a string of celebrities entering the cannabis space over the years, with Jay Z being the latest after releasing his brand 'Monogram.'
Jay-Z's brand was created through a collaboration with the Californian cannabis company 'Caliva,' which sells and delivers a wide range of cannabis form factors including raw flower, oils, and vaporizers.
Accompanying the release of Shawn 'Jay-Z' Carter's new brand, the musician released a new playlist on his streaming platform, Tidal, which he has dubbed "Monogram: Sounds From the Grow Room". The playlist features prominent musicians and vocal cannabis enthusiasts such as Bob Marley, Rihanna, and The Beatles.
Caliva's website states that "Monogram marks a new chapter in cannabis defined by dignity, care, and consistency. It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means."
Speaking on why he chose to create Monogram, and why he partnered with Caliva, Jay-Z stated that "anything I do, I want to do correctly and at the highest level.
Dan Bilzerian, Martha Stewart, Magic Johnson, Kristen Bell, Mike Tyson, and many others have also entered the space, helping to bring cannabis further into the limelight and helping to remove the stigma that lingers around the plant following the War on Drugs.
Cannabis continues to become legitimized, and this is what is allowing celebrities to come out and attach their names to the plant without fears of jeopardizing their careers. However, given his iconic role in 'Friday,' Ice Cube is certainly no stranger to being associated with cannabis, which is why his new cannabis line makes complete sense.
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