The rap duo describe the strain—known as Ooh La La—as "top-shelf flower", with further products such as extracts, vapes, pre-rolled joints, and blunts expected in future.
The American hip hop supergroup, Run the Jewels, announced the launch of their personal cannabis brand today, which is known as Ooh La La.
We couldn't be more excited to announce our cannabis partnership with the legendary COOKIES and sister-company LEMONNADE on our first branded strain, Ooh La La. This collab with our homie Berner — the Bay Area rapper and entrepreneur who built COOKIES into one of the largest cannabis brands in the world — is based on a shared love of music, cannabis and advocacy. Run the Jewels, Jaime Meline and Michael Santiago Render
And according to Run the Jewels, the hybrid strain they've developed with LEMONADE is "top-shelf flower" and was named after the single from their latest album RTJ4.
The parent company COOKIES also has its own connection to the music industry, as it is the brainchild of entrepreneur Gilbert Anthony Milam Jr, who is better known as the American rapper Berner.
"Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. Him and I go back more than a decade, and I've always felt we could open a new dimension in cannabis," Berner said.
"After working with him on The White Album (2011), I knew we'd have to collaborate again. I have a lot of respect for RTJ's work ethic. Creating the RUN THE JEWELS brand is a natural progression."
The hip-hop duo also has plans to extend their cannabis range to additional products, which is expected include extracts, vapes, pre-rolled joints, and blunts.
The full range will be rolled out gradually to dispensaries throughout California, Washington, Oklahoma, Oregon, and Arizona before the end of 2020.
"This hybrid strain merges LEMONNADE's sativa focus with RTJ's Indica appreciation to achieve the ideal hybrid strain," Run the Jewels stated.
"OOH La La flexes an aroma of spice cake and frosting plus flavour of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel. More fyah!!"
"The full line of Ooh La La products is coming soon at COOKIES dispensaries throughout California, including locations in Merced, Modesto, La Mesa/San Diego, Oakland, Redding and Hayward (coming soon), as well as the LEMONNADE retail store in Sacramento."
Run the Jewel's entire line of branded products will also be made available at the COOKIES flagship dispensary in Detroit, Michigan.
This pot stock could reach new heights in 2020 due to Coronavirus
The COVID-19 pandemic is showing no signs of slowing down, and as global markets enter meltdown many cannabis companies are feeling the effects of capital crunch.
While the market crash will continue for some time, it represents a golden opportunity for investors who are capable of riding out the volatility until share prices rally.
Luckily, one pot stock has developed antimicrobial drug that can already treat two superbugs while limiting their ability to develop antibiotic resistance.
Investors can also start picking up shares at rock bottom prices, as global investor sentiment continues to dampen thanks to COVID-19.
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