Harvest Heath & Recreation has hired Ron Goodson, who served at Pepsi for 30 years, as it's new Chief Operating Officer.
Harvest Health & Recreation Inc. (CSE: HARV), a vertically integrated cannabis company with one of the largest and deepest footprints in the U.S., has hired Ron Goodson as Chief Operating Officer ("COO"), effective immediately. An executive with more than three decades in the food, beverage and consumer goods industry, Goodson will enhance Harvest's capabilities to scale its operations in key markets nationwide and to drive profitable revenue goals. Goodson will report to Harvest CEO Steve White and replaces outgoing COO John Cochran.
Ron's veteran expertise in consumer goods and across several cannabis channels will help us scale our operations, increase our focus on providing great retail cannabis experiences for patients and consumers and expand the reach of our brands.Harvest CEO Steve White
Throughout his career Ron has been responsible for multi-million-dollar deals, significant production efficiencies across operations and has a proven reputation as one of the most successful managers in talent acquisition and retainment- he's a great fit for what makes Harvest successful. As Harvest continues its growth and operational excellence in 2020, Ron's skills and demonstrated track record in the cannabis industry will be an invaluable asset to the Harvest family."
Most recently, Goodson served as President and COO of Verano Holdings LLC ("Verano"), where he successfully led work around financial metrics, organization structure, performance management and team acquisition and development which drove positive EBITDA results as Verano scaled operations in their focus markets. Goodson worked at North America Pepsi Beverages Company for more than 35 years, driving revenue and profit growth through improving costs and productivity, and led one of the company's largest markets. Goodson held several leadership roles at the company including nine years as VP & General Manger for the Southwest market, one of the largest territories for PepsiCo. Goodson successfully spearheaded new product introductions and development, independent bottler acquisitions and has consistently transformed high volume and revenue into strong operating profits.
Throughout his career, he has gained extensive expertise in countless fields, including product development, legislative issues, sales and operations, P&L management, marketing, acquisitions, competitive analysis and forecasting. Goodson has also worked as a consultant and speaker with the University of Phoenix Masters' program and with the Arizona State University Marketing and Business School. Goodson attended Wright State University, studying Business Management, and has been involved with the executive boards of City of Hope, National Hispanic Scholarship Fund, YMCA and United Way.
"Having worked in the cannabis industry and with next-gen advanced cannabis extraction technologies, I recognize the significance of this moment in time and am confident in Harvest's ability to continue to lead into the future," said Harvest COO Ron Goodson. "My career has been dedicated to helping companies build strong sales and operations teams that lead to profitable growth and ensure impeccable operations and procedures. As I join the Harvest family, I look forward to using my experience to help the company deliver on its promise to share the goodness of cannabis with customers nationwide and increase value to shareholders."
To learn more about Harvest Health, visit their company HQ here.
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