Gwyneth Paltrow Says Cannabis "Should Be" Legal

In a recent phone call with CNBC, the actress and founder of Goop, Gwyneth Paltrow, explained why she recently invested in a cannabis beverage company.

Gwyneth Paltrow, the renowned actress and Founder of the wellness and lifestyle brand GOOP, recently joined a star-studded team of celebrity investors in a new cannabis beverage company called 'Cann.'

Alongside Paltrow were Australian A-Listers, Rebel Wilson and Ruby Rose, and top-tier vlogger, Casey Neistat who invested in the beverage company.

On her justification for investing in the brand, and cannabis more broadly, Paltrow told CNBC that: "there's a whole sober-curious movement that's going on and the cannabis-curious movement that's going on, this is kind of at the intersection of those things in a way."

The celebrity went on to say that "We're very clearly and definitively moving in the direction of cannabis being legalized, and I think it should be. I'm actually not a big personal user of it. But I do think that there are amazing medicinal qualities to it and it is really helpful for a lot of people."

And Paltrow certainly isn't wrong on that front, as five U.S. states just legalized cannabis for either recreational or medical purposes on Election day.

Moreover, Paltrow joins a growing list of celebrities joining the cannabis and CBD industry, including Dan BilzerianMartha StewartMagic Johnson, Kristen BellMike Tyson, MMA fighter Elias Theodorou, and most recently, Jay Z, who is beginning a cannabis company called 'Monogram.'

Speaking on the benefit of having someone like Gwyneth Paltrow supporting Cann, the cannabis beverage company's founder Luke Anderson said:

"When people think of Gwyneth Paltrow, they don't think of 'weed' — they think of cutting-edge solutions for today's health and wellness needs."

"Her endorsement is a sign that Cann (and microdose beverages more broadly) are a viable answer to that very common consumer pain point."

While New Zealand recently shocked the world with their initial rejection of their highly-anticipated cannabis referendum, the growing support of mainstream figures for cannabis, in addition to the recent wave of legalization that swept through the U.S. gives the cannabis industry a lot of momentum moving forward.

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Louis O'Neill
Louis O'Neill

Louis is a writer based in Sydney with a focus on social and political issues. Having interviewed local politicians and entrepreneurs, Louis now focuses on cannabis culture, legislation & reform.

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