Green Reine Becomes First TV Channel Dedicated to the Cannabis Industry

Green Reine will provide an outlet for the cannabis industry to connect, educate, and build consumer engagement during the COVID-19 epidemic.

The American cannabis industry has made a lot of progress since 2012, when Colorado and Washington made history by becoming the first US states to legalize recreational adult-use.

The cannabis industry has now become the number one job creator in America—and is recreationally legal in 11 states—while its uses is becoming increasingly mainstream.

I would say we're probably one of the first since cannabis has become greatly de-stigmatized. Before, cannabis was seen as a drug, and there were a lot of stereotypes and caricatures of who was in that space. Now, we're seeing that now not only is it a medicine but even from the recreational perspective, it is a lot more mainstream than most people realize. Reine Media executive producer and CEO, Shawna Vercher

And there's no better sign of this than the recent announcement from a Tampa-based company, Reine Media, that it will be launching a dedicated streaming channel aimed exclusively at the cannabis industry.

According to the CEO of Reine Media, Shawna Vercher, the Green Reine channel will provide multiple avenues for the cannabis industry to connect, educate and build consumer engagement during the COVID-19 epidemic, as traditional marketing and outreach campaigns are now logistically impossible.

"Between campaign fundraising and the cannabis industry, over $60 billion dollars in the US economy came to a screeching halt. Candidates can no longer hold rallies or fundraising events and—depending on the state—cannabis businesses have had to adapt dramatically or shut down," Vercher said.

"One of the things these two industries share is that they grow through connectivity. People donate when they feel like they know and trust a candidate. Cannabis businesses rely on relationships in the movement to thrive."

"These channels, Blue Reine & Green Reine, will jump-start these industries again by creating a new way to connect with their audiences from a distance."

The channel is also expected to feature news programming focused on cannabis companies, services and products, as well as informational segments featuring business leaders, industry experts and even celebrities.

There are also plans for Green Reine to be syndicated on multiple digital and streaming platforms, and the company is currently planning a social media blitz to promote the brand.

The channel's initial round of programming will largely focus on COVID-19 related content—and its effects on the US cannabis industry—before moving on to broader trends and topics.

"Where it's going in its space is fascinating," Vercher said.  

"We want to talk about what's happening in cannabis from a cultural perspective, a financial perspective and a legislative perspective, because most people in cannabis know all that stuff. They know a lot more than I do, candidly."

"But I think the general public does not; they don't understand the conversations that are being had."

This pot stock could reach new heights in 2020 due to Coronavirus

The COVID-19 pandemic is showing no signs of slowing down, and as global markets enter meltdown many cannabis companies are feeling the effects of capital crunch.

While the market crash will continue for some time, it represents a golden opportunity for investors who are capable of riding out the volatility until share prices rally.

Luckily, one pot stock has developed antimicrobial drug that can already treat two superbugs while limiting their ability to develop antibiotic resistance.

Investors can also start picking up shares at rock bottom prices, as global investor sentiment continues to dampen thanks to COVID-19.

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Hugo Gray
Hugo Gray

Hugo Gray is a Melbourne-based journalist with a body of work that covers a diverse range of topics, including immigration law, sex technology, and now the rapidly expanding cannabis industry.

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