Dirnt made the decision to join Goldenseed after his wife began using cannabis products to alleviate the side effects of chemotherapy.
The bassist for Green Day, Mike Dirnt, is the latest celebrity to get in on the cannabis game, after becoming a brand ambassador and marketing expert for the California-based cannabis company Goldenseed.
Goldenseed owns a 100-acre farm outside of Santa Cruz , which is used to grow both hemp and cannabis for the recreational and medicinal market.
The company's CEO and Founder, Scott Goldie, created Goldenseed just four years ago, after he purchased a commercial nursery in California that was soon producing houseplant products for large-scale retailers such as Trader Joes.
Working with people like Mike raises our profile. He's not just a token celebrity for us. He's an investor and he's critically involved in the company. He's advising us on marketing strategy, logos, labeling and packaging. He's very creative; he knows how to launch a brand. Just look at his music career. He knows how to get it out there and be very successful. Goldenseed Founder and CEO, Scott Goldie
During this time, the company also managed to expand its cultivation footprint from 900,000 to more than 5 million plants nationwide, which allowed Goldenseed to begin manufacturing products for the cannabis and hemp-based CBD market.
However, the infamous Green Day Rocker—who was previously scheduled to head out on a stadium tour with Weezer and Fall Out Boy before the COVID-19 pandemic hit—became inspired to join the company after experiencing the therapeutic potential of cannabis firsthand, when his wife, Britney Cade, began using the drug while undergoing chemotherapy.
"She couldn't drink or eat and was constantly nauseous. The difference after she started taking these pot pills was like night and day. There was light at the end of the tunnel," Dirnt said.
"There's just limitless potential. Of course, the teenager in me would be, like, 'Fuck, yeah.' But our goal is to get cannabis to the point where it's not taboo. The plant is like bamboo in Asia; it has so many different uses."
"It all starts with the dirt. You want to grow in scale, but in a more responsible way. We've built this on a solid model," he said.
Goldenseed also made headlines recently when it became the first cannabis company to granted permission from the Federal Trade Commission to offer its shares to the public, although it is still prohibited from listing on the New York Stock Exchange (NYSE).
As a result, the company is currently offering 25 million shares at $10—giving the company a value of $250 million—and the campaign has already drawn in more than 600 investors in 40 states from 13 different countries.
"Even my sister acquired some shares, so it's cool to be in business with family," Dirnt said.
This could be one of the best investing opportunities of 2020
Legislative changes are blowing through the US, and with it, an ever-increasing number of states legalising cannabis for recreational use.
With the success seen in Illinois, which legalised for adult-use on January 1 and saw products moving off the shelf at an unprecedented rate, this company is primed to take advantage of the booming US recreational market.
They have secured partnerships with the biggest cannabis companies in the US, and their portfolio is second to none.
And with the sector-wide pullback of 2019, this company is now at a bargain-basement price.
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