Fire & Flower Rapidly Adapting To Ontario Market

Fire & Flower deploys online payment, curbside pickup and home delivery.

Fire & Flower Holdings Corp. (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc., today announced that its stores in Ottawa and Kingston, Ontario will offer online ordering and payment, curbside pickup and home delivery for cannabis products through the Spark Fastlane™ service available through Spark Perks™.

Fire & Flower's Ottawa and Kingston locations will re-open using the Fastlane service on April 9, 2020 for online orders that may be picked up using the curbside service to ensure the health and safety of our customers and team members. The Company anticipates free home delivery services to be available at its earliest opportunity. Details on the free home delivery service will be available on the Fire & Flower website at www.fireandflower.com. 

On April 7, 2020, the province of Ontario announced that an emergency order was approved by the provincial cabinet that allows cannabis retail stores to safely operate through online, curbside pickup and home delivery services, for the duration of the government's emergency order on business closures in relation to COVID-19.

Fire & Flower congratulates the province of Ontario and in particular, Premier Doug Ford and Attorney General Doug Downey for their leadership in taking this significant step to allow for home delivery by private cannabis retailers. Trevor Fencott, Chief Executive Officer of Fire & Flower

"These actions are critical to ensure that residents of Ontario have access to safe, legal cannabis in ways that protect public health. This is a very positive step in the continued elimination of the illegal, unregulated market which poses an additional threat to public health during this pandemic.," Mr. Fencott added.

In anticipation of this potential announcement, the Fire & Flower and Hifyre™ teams have been working to build operating procedures and technology that serves customers through online payment, curbside pickup and home delivery services. Earlier this week, the Company announced these programs were launched in the province of Saskatchewan and are successfully being used by consumers in that market. The launch of these programs in the province of Saskatchewan enables Fire & Flower to rapidly deploy in the province of Ontario and other jurisdictions that may allow for curbside pickup and home delivery.

"The ability of the Fire & Flower operations and Hifyre digital teams to rapidly respond demonstrates the resiliency of both our people and our business systems. We are grateful for the opportunity to do our part and demonstrate how private retail can provide best-in-class home delivery services in a safe and responsible manner to cannabis consumers." Said Trevor Fencott.

Fire & Flower has a distinct competitive advantage as online ordering, curbside pickup and delivery become available through its ability to communicate with more than 90,000 members in the Spark Perks program. The Spark Perks program provides a robust channel to communicate with consumers, understand their needs and preferences and drive consumer traffic digitally.

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Casey Peternell
Casey Peternell

Casey is a media and content creator with a keen eye for creativity. Casey is currently in the process of obtaining a double bachelors degree in Media & Communications and Business from Swinburne University in Melbourne.

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