Fire & Flower Locations Introduce Click & Collect Cannabis

Hifyre, announced the successful launch of the Spark Perks™ Fastlane™ a click and collect service available in Fire & Flower Ontario store locations in Ottawa and Kingston

 Fire & Flower Holdings Corp and its wholly-owned subsidiary Hifyre Inc. ("Hifyre"), today announced the successful launch of the Spark Perks™ Fastlane™ "click-and-collect" service in Fire & Flower Ontario store locations in Ottawa and Kingston.

Click-and-collect online cannabis ordering and pickup services recently became permissible as a result of a change in the Ontario regulations earlier this year.

Fastlane is a key benefit of the Spark Perks members program that has been operating across Fire & Flower store locations in the provinces of Alberta, Saskatchewan, Manitoba and the Yukon territory.

The Spark Perks program provides Fire & Flower customers with a one-to-one personalized customer experience that the Company sees as a key differentiator and value proposition for its customers.

The Spark Perks program has more than 73,000 members nationally who receive access to the Fastlane "click-and-collect" service, exclusive benefits and member-only events. On average, Spark Perks members spend 44% more though Fastlane, purchase more frequently and spend approximately 300% more per year than non-members of the program.

"Hifyre's ability to rapidly launch the Fastlane click-and-collect service in Ontario demonstrates our Company's core focus as a technology-enabled, retail 2.0 company"Trevor Fencott, Chief Executive Officer of Fire & Flower.

"The Fastlane service will allow customers in Ontario to reserve products online for pickup in store, which is especially important when new, high-demand products come on to the market."

The Spark Perks Fastlane service will also be available to other retailers through Hifyre's strategic agreement with Cova Software Solutions Inc., announced on January 27, 2020.

Disclaimer: Past performance is not an indicator of future performance.


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Niki Mohazeb
Niki Mohazeb

Niki is a Sydney based writer, with a passion for promoting the health benefits of medicinal cannabis. Niki also enjoys researching and writing about the future of cannabis along with the many other benefits that the plant provides, such as the diverse utilities of hemp.

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