Marketing is key in building a household brand and CV Science are putting in the work to build a new look for the explosive CBD market.
CV Sciences, Inc. (OTCQB:CVSI) a preeminent leader in hemp-derived cannabidiol (CBD) products, today announced a comprehensive refresh of its top-selling, flagship PlusCBD™ branded product line and the launch of 30+ new PlusCBD™ products over the next 45 days.
The new PlusCBD™ brand is a refinement and modernization that includes new packaging with a contemporary colour palette and a post-modern aesthetic to relay each product's value proposition across the product offering. The 30+ new product launch includes eight new, innovative products featuring extra strength gummies and maximum strength softgels. All new PlusCBD™ branded products are available on our website at www.cvsciences.com.
The refreshed PlusCBD™ packaging features our new, prominently displayed CV Sciences logo, transparent QR code labelling linked to lab reports to assure customers of the unrivalled quality, and the milligrams of CBD per serving on the label.
The PlusCBD™ brand mission statement is now featured on the packaging: "Modern life is challenging. Our physical, mental and emotional health is constantly being tested. CV Sciences provides research-based solutions for the well-being of the planet. Our mission is to improve quality of life through nature and science – and the results speak for themselves. This is health transformed."
The CV Sciences team is thrilled to introduce our refreshed PlusCBD™ products that will leverage our brand equity as the safest and most trusted CBD product offering available Joseph Dowling Chief Executive Officer
Mr Dowling went on to say "We conducted extensive market research to create a fresh new look with strong value messaging that will drive long-term brand affinity with a broad consumer audience focused on health and wellness. Our updated brand and products position CV Sciences for continued growth and industry leadership in the hemp-derived CBD category."
The top-selling CBD brand on the market, PlusCBD™ showcases the synergistic benefits of full-spectrum hemp extract, which constitutes over 500 compounds, including CBD, cannabinoids, terpenes, and essential fatty acids. PlusCBD™ is sourced from sustainable, non-GMO U.S. hemp, grown on small farms in Kentucky, and EU certified hemp cultivated by Dutch farmers with decades of experience.
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