Tracy Brady will lead media relations alongside external and internal communications as Vice President
Curaleaf Holdings, Inc, a leading vertically integrated cannabis operator in the United States, today announced that Tracy Brady will become Vice President, Corporate Communications at Curaleaf Holdings, Inc., effective immediately.
Tracy brings over 20 years of experience executing high profile public relations and corporate communications strategies for consumer brands, companies and executives.
In partnership with the marketing team, Tracy will lead media relations, as well as external and internal communications for the company.
"As Curaleaf continues on our growth trajectory, our communications will prove even more vital. Tracy's expertise will bolster our efforts to communicate more seamlessly with all of our stakeholders and further promote our core values of quality, transparency and reliability in all that we do," said Joe Bayern, President, Curaleaf.
"We very much look forward to welcoming Tracy to our team."
"I am thrilled to be joining Curaleaf and its talented executive team at such an exciting time for both the company and the industry"Tracy Brady, VP, Corporate Communications.
"Curaleaf's growth trajectory and influence is impressive, and I look forward to helping take the communications function to the next level through a blend of storytelling, strategic messaging and creative content strategies."
Brady joins Curaleaf from Hill Holliday, a leading advertising agency, where she has served as SVP of Communications and Corporate Marketing since 2011. Before this, Tracy led a variety of communications, publicity and branding functions at Arnold WorldWide, Sony Pictures and Turner Broadcasting.
To learn more about Curaleaf Holdings visit their Company HQ here.
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