Curaleaf Appoints Joe Bayern as President

Joseph Lusardi to remain as CEO and continue working on Curaleaf's mission

Curaleaf Holdings, Inc, a leading vertically integrated cannabis operator in the United States, today announced that Joe Bayern will become President of Curaleaf Holdings, Inc., effective immediately. Bayern brings over 20 years of executive leadership experience in consumer packaged goods at a critically important moment in Curaleaf's growth trajectory. He will report to Curaleaf Chief Executive Officer Joseph Lusardi.

As President, Bayern will work closely with the senior executive team to lead the company and oversee its continued growth. Bayern will primarily be focused on driving operational excellence and executing on Curaleaf's mission. Chief Executive Officer Joseph Lusardi will continue to oversee the strategic vision and operations of the company.  

In 2019, Curaleaf announced two transformational acquisitions, Select, the leading cannabis wholesale brand in the United States, and Grassroots, the largest private vertically integrated cannabis operator. Both acquisitions are expected to close in 2020, bringing together the fastest growing cannabis brands and creating a leading national platform.

Joe Bayern will oversee the integrations of these acquisitions and partner with the Curaleaf management team to drive growth, synergies and operational efficiencies.

"Joe Bayern brings the expertise, track record and passion that will help take Curaleaf to the next level," said Curaleaf Chief Executive Joseph Lusardi.

"His experience in senior leadership roles in consumer goods, and most recently cannabis, will greatly enhance our ability to operate and excel in our next phase of growth." 

"I'm thrilled to join Curaleaf at such an exciting time in the Company's growth trajectory"

Curaleaf President Joe Bayern.

"For me, Curaleaf stands out as the most dynamic business in the industry, and I'm looking forward to working with Joe Lusardi and the rest of the team to continue our leadership in this sector."

Bayern joins Curaleaf from INDUS Holdings, a vertically-integrated cannabis company, where he served as President since January 2019. Before INDUS, Joe served as chief executive officer of the global beverage leader VOSS of Norway.

Prior to this, Bayern spent 15 years playing an integral role in several large-scale business transformations, with achievements that include the creation of the $6 billion Dr. Pepper Snapple Group, and the transformation of Cadbury into a singularly focused confectionary leader.

Disclaimer: Past performance is not an indicator of future performance.

To learn more about Curaleaf Holdings visit their Company HQ here

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Niki Mohazeb
Niki Mohazeb

Niki is a Sydney based writer, with a passion for promoting the health benefits of medicinal cannabis. Niki also enjoys researching and writing about the future of cannabis along with the many other benefits that the plant provides, such as the diverse utilities of hemp.

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