Canopy Growth Corp Takes Home Award for Corporate Culture and Marketing Excellence

Canopy Growth had a successful night at the Canadian Marketing Association Awards

Canopy Growth Corporation is pleased to announce that it has recently won awards in the areas of corporate culture and marketing excellence. Waterstone Human Capital, Canada's leading cultural talent management firm, awarded Canopy Growth in Canada's Most Admired Corporate Cultures for 2019, in the Industry Leaders: Cannabis category. At the Canadian Marketing Association Awards for Consumer Products, Social Causes and Cannabis Brand Marketing, Tweed, a Canopy Growth's flagship brand, took home three awards.

"At Canopy we have always believed that our corporate culture is a competitive advantage that drives peak performance, and we are thrilled to be recognized nationally in this way" Mark Zekulin, CEO.

"We also couldn't be prouder of our Tweed team for our award-winning 'Hi' and MADD x Tweed X Uber campaigns, raising awareness and education around our category." 

Waterstone Human Capital's national program recognizes best-in-class Canadian organizations for fostering positive corporate cultures. New for 2019, an Industry Leaders category was introduced to the Canada's Most Admired Corporate Cultures™ program to recognize an organization within a specific industry that has made an outstanding commitment to corporate culture within its first few years of operation. Canopy is proud to win this inaugural award.  

The Canadian Marketing Association has long served as a key voice of the marketing profession in Canada. The CMA's recognized Tweed in the Consumer Products: Brand Building category for the 'Hi' educational campaign, which facilitated conversations with those interested in or curious about cannabis in a welcoming and inclusive manner. 

Tweed also took home two awards for Social Causes: Business Impact and Cannabis Marketing for the 'Don't Drive High' campaign in partnership with MADD and Uber. This nationwide awareness campaign highlighted the dangers of impaired driving and provided 101 ideas of things to do instead of driving high, with the goal of ensuring every single Canadian knows they should never drive high. 

Canopy Growth looks forward to introducing and upholding its award-winning corporate culture along with its industry-leading brand portfolio as the Company expands its operations around the globe.

Here's to Future (Award-Winning) Growth.

Disclaimer: Past performance is not an indicator of future performance.

To learn more about Canopy Growth visit their Company HQ here

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Niki Mohazeb
Niki Mohazeb

Niki is a Sydney based writer, with a passion for promoting the health benefits of medicinal cannabis. Niki also enjoys researching and writing about the future of cannabis along with the many other benefits that the plant provides, such as the diverse utilities of hemp.

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