- New corporate identity aligned with the Company's strategy to be the preeminent global house of cannabis brands.
- The Company's ticker symbol will change to "OH" on the Canadian Securities Exchange effective at market open on Tuesday, October 23, 2018.
- The Company's premier cannabis brand development platform is powered by five licensed distribution and manufacturing facilities across California.
- The Company delivers over 130 branded cannabis products to the majority of licensed dispensaries in California, with a rapidly growing distributed brand portfolio.
OTTAWA, Oct. 22, 2018 /CNW/ – CannaRoyalty Corp. (CSE: CRZ) (OTCQX: CNNRF) d/b/a Origin House ("Origin House" or the "Company"), a leading North American cannabis products and brands company, announced that it has registered "Origin House" as a business name and will begin to conduct business under the Origin House name effective immediately. At market open on October 23, 2018, the Company's ticker symbol will change from "CRZ" to "OH" on the Canadian Securities Exchange.
The Origin House corporate identity embodies the Company's strategy to be the preeminent global house of cannabis brands. The new corporate logo visually represents this 'house', comprised of the union of Origin House's core components (the triangles) by a stylized cannabis leaf (the white space). The Company has unveiled an updated investor presentation and fact sheet as part of this new identity, which are available on its new website, originhouse.com.
Marc Lustig, Chairman and CEO of Origin House commented, "I couldn't be more excited by what we're building at Origin House. While many public cannabis companies are now attempting to build brands by putting logos on packages, we have already supported the growth of 50+ brand partners. While most other companies have been staking flags across the globe in constrained markets with limited economics or brand building capability, we've been operating for years in the largest and most dynamic market in the world, staking flags in what we see as the most valuable real estate out there – consumer mindshare. And now, with the launch of Origin House, we are officially signaling our intention to leverage that mindshare globally."
Afzal Hasan, President and General Counsel of Origin House added, "Our strategy is being implemented in three overlapping phases. Phase I of our business – to build the cornerstone for the 'Origin House' of promising global cannabis brands in California, is well underway. We have an active pipeline of accretive development activities in motion to support the growth of our brand partners, and therefore us. Phase II, with the goal of internalizing the best of the best brands, began with FloraCal and will ramp up as our brand partners grow. In Phase III, we are taking these brands, consumer tested in California, and scaling them in other jurisdictions to become a true global cannabis consumer brands company. We've officially begun this process in Canada, through the Company's proposed acquisition of 180 Smoke. And we intend to expand intelligently, in each regulated cannabis jurisdiction as it becomes viable for the sale of branded products, until we cover the globe."
About Origin House
Origin House is a growing cannabis products and brands company operating across key markets in the U.S. and Canada, with a strategic focus on becoming a preeminent global house of cannabis brands. The Company's foundation is in California, the world's largest regulated cannabis market, where it delivers over 130 branded cannabis products to the majority of licensed dispensaries. Origin House's brand development platform is operated out of five licensed facilities located across California, and provides distribution, manufacturing, cultivation and marketing services for its brand partners. The Company is actively developing infrastructure to support the proliferation of its brands internationally, initially through its acquisition of Canadian retailer 180 Smoke. Origin House's Common Shares currently trade on the Canadian Securities Exchange (CSE) under the symbol "CRZ" and will trade under the symbol "OH" effective October 23, 2018. Origin House is the registered business name of CannaRoyalty Corp. For more information, visit www.originhouse.com.
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