The store received a warm welcome from the local community and is expected to service up to 1,000 customers per day.
The first recreational pot dispensary in the city of Boston, Pure Oasis, officially opened its doors for business this week, making it the first minority-owned cannabis business in the state.
The launch came following the receipt of final license approval from the Massachusetts Control Commission by co-owners Kobie Evans and Kevin Hart last month.
The shop is expected to draw up to 1,000 customers per day, while co-owners Evans and Hart are already drawing up plans for two additional stores in the Boston area.
This is part of why we did this — we set out on this journey a long time ago to show people who look like us that if you work hard and you persevere, then success is soon to come. I think it's going to be a bring a lot of growth to the neighbourhood over time. In the next few years, you're going to see a lot of change here. Pure Oasis Co-Owner, Kevin Hart
The store had dozens waiting in line on its opening day and is also notably the first marijuana dispensary owned by participants in Massachusetts's economic empowerment program, which is aimed at assisting individuals who have been unfairly effected by the US government's war on drugs.
Thus far the state has granted approval to approximately 280 marijuana companies licenses, however only about 10 of those have gone to business that are part of the equity program for minority and disadvantaged businesses.
The head of the Cannabis Control Commission, Shaleen Title, was also on hand for the launch, and stated that Pure Oasis, "has set a wonderful precedent here".
"It's really exciting to see the concept of economic empowerment come to life. I think we'll see many more of these stores that are hiring people from the community, that are giving back to the community, and that are fulfilling the vision that Massachusetts voters had," Title said.
"Fulfilling the vision of equity is particularly difficult because no other state has done it and it takes a lot of collaboration at different levels."
"What we can do now is look at what has worked here and particularly I encourage businesses and local officials that want to contribute to this goal to contact the commission and make use of the tools and resources that we have available," she said.
Although it has been almost four years since Massachusetts legalized recreational marijuana, the local cannabis industry has grown at a much slower rate than in other US states. This is primarily due to the significant level of red tape imposed by the Massachusetts government, which has left many cannabis retailers facing a substantial waiting period for legal approval.
However, the situation has gradually begun to improve and the state now has approximately 40 cannabis retailers, which have generated $550 million in sales within their first 15 months of operation.
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