Aphria Launches New Social Impact Platform 'Plant Positivity'

Leamington, Ontario – July 8, 2019 – Aphria Inc. ("Aphria" or the "Company") (TSX: APHA and NYSE: APHA) today announced the launch of its new social impact platform, Plant Positivity. Championing the incredible power that plants have in overall well-being and providing greater access to green spaces for communities, Plant Positivity will be a new component of Aphria's existing Corporate Social Responsibility strategy, which will continue to deliver on the Company's commitment to give back to both people and the planet. The platform will be brought to life through three interconnected pillars – Plant Education, Plant Access, and Plant Impact.

In 2019, Plant Positivity is partnering with the national not-for-profit Evergreen to create six new garden spaces this summer – the Plant Positivity Gardens – at the national headquarters, Evergreen Brick Works in Toronto. Aphria's investment will add more than 50 varieties of native plant species to the existing 8,000-square-metres of gardens across the site, a global showcase for sustainability and urban innovation that opened in 2010. Plans are also underway to develop a Plant Positivity Garden in Leamington, Ontario with a local community partner.

"Finding ways to give back and fostering stronger, healthier communities everywhere Aphria operates is the core of who we are," said Irwin D. Simon, Interim CEO, Aphria Inc.

 

 

"Countless studies have shown that increased exposure to plants and green spaces contributes to overall well-being. Through our Plant Positivity Gardens at the Evergreen Brick Works, we hope to make a meaningful impact on people's lives."

– Irwin D. Simon, Interim CEO of Aphria Inc

 

 

"The generous support of partners like Aphria Inc. helps us advance the important work of investing in urban and natural worlds," said Geoff Cape, CEO and Founder, Evergreen. The new Plant Positivity Gardens contributes to our thriving community and educational space, further establishing Evergreen Brick Works as a place where people can gather and experience sustainable practices that make cities flourish."

A 2019 survey conducted amongst members of the Angus Reid Forum found that 94 per cent of Canadians know that plants and green spaces have the ability to improve their overall well-being, yet the large majority would agree that they do not spend enough time around greenery or do not have enough exposure to it in their daily lives.

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The Plant Positivity Gardens at Evergreen Brick Works will open on July 26, 2019. The six new gardens are designed as a sensory experience that asks people to think more deeply about the impact that plants have on their well-being and that of the planet. They create spaces for visitors to reflect, socialize, and learn more about the natural world around them.

The partnership supports Evergreen's national placemaking efforts that aim to bring together diverse people to shape and create vibrant shared-used spaces. The launch of the gardens is the first step in bringing to life Plant Positivity's vision of greater education and access to plants within the communities we serve.

We Have A Good Thing Growing

 

 

About Aphria Inc.

Aphria Inc. is a leading global cannabis company driven by an unrelenting commitment to our people, the planet, product quality and innovation. Headquartered in Leamington, Ontario – the greenhouse capital of Canada – Aphria Inc. has been a leader in low-cost production of high-quality cannabis at scale, grown in natural conditions. Focusing on untapped opportunities and backed by the latest technologies, Aphria Inc. is committed to bringing breakthrough innovation to the global cannabis market. The Company's portfolio of brands is grounded in expertly-researched consumer insights designed to meet the needs of every consumer segment. Aphria Inc. drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships and global expansion, with a presence in more than 10 countries across 5 continents.

Louis O'Neill
Louis O'Neill

Louis is a writer based in Sydney with a focus on social and political issues. Having interviewed local politicians and entrepreneurs, Louis now focuses on cannabis culture, legislation & reform.

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